If there’s a season that most South Africans always look forward to in the year, it’s definitely Summer and this time around, Summer Starts At Power. National value retailer, Power Fashion, is bringing the heat with their high Summer campaign guaranteed to not only deliver real value for the whole family but will be giving South Africans nationwide a chance to live their best lives.
This October marks the official launch of Power Fashion’s Summer campaign across South Africa and Eswatini where the brand will be showcasing the kind of umswenko its customers can find in over 300 stores. Known to many as a retailer that offers real value across its pricing and accessibility, Power Fashion is a brand whose identity is focused on representing ‘impilo yase kasi’ in a confident and dignified way through its product offering. And this Summer, Power Fashion celebrates its success in a fun and colourful way with the very people who have been integral in the brand’s growth.
“For over 70 years, Power Fashion has always kept their promise of making looking and feeling good cost less which is why the launch of our latest Summer campaign is all about incentivising our customers by pouring back into them for all the years of support we’ve received from them. While we know our customers will be dripped out in uKotin’ from Power Fashion this Summer, we want to encourage them to do it even bigger this time around because there’s a lot we’re giving away.” says Marketing representative at Power Fashion.
ROAD TRIP ACTIVATION + FAMILY HOLIDAY GRAND PRIZE
As part of Power Fashion’s way of continuously delivering on value, the retailer will be having a Road Trip activation which will be travelling across the country for eight weeks where customers within their communities can visit the activation area and stand a chance of winning spot prizes such as shopping vouchers and merch – and that’s not even the exciting part.
Between October and December, Power Fashion will be incentivising its customers with every store purchase where they will be entered into a draw where one lucky customer will win a family holiday to the value of R50 000. Customers will also have an opportunity to get more entries to increase their chances to win by simply taking a snap of their #PowerOOTD and tagging @powerfashion on social media as well as shopping the massive upcoming Black Friday deals.
“We cannot wait to see the many fits from our customers this Summer whether it’s single fit OOTDs, as well family styled OOTDs to see who’ll be in the running for that well deserved holiday. Summer starts at power is about providing the lowest prices, easy accessibility and memorable experiences for every South African, regardless of your budget. Summer is here and our communities around South Africa should be able to feel it with us” concludes Ngwenya.
For more information, follow @powerfashion_sa across all social media platforms.
