Toys R Us is bringing its toy magic to Comic Con South Africa for two incredible events in 2025. KidsCon in partnership with Toys R Us will be in Cape Town from 1st – 4th May at the Cape Town International Convention Centre (CTICC), followed by Comic Con Johannesburg from 28th – 31st August at the Johannesburg Expo Centre.
Get ready for two epic weekends of pop culture shopping, exclusive collectibles, cosplay adventures, and unforgettable fun.
Toys R Us is giving fans of all ages the opportunity to experience the magic of toys like never before at Comic Con. Whether you’re a lifelong collector, cosplay enthusiast or pop culture fanatic, there’s something for everyone.
KidsCon has evolved into more than just a playground for collectors – it has become a vibrant, family-focused experience. It’s a place where families come together, relive nostalgic memories and enjoy spending quality time exploring. It’s a place that celebrates imagination, creativity and connection because the magic of play knows no age limit.
Unleash Your Inner Kidult
The kidult craze continues to grow, with adult collectors driving the demand for high-quality collectibles, action figures, and nostalgic merchandise. Toys R Us is embracing this trend, offering a shopping experience designed for both kids and adults.
“Toys are no longer just for children,” says Catherine Jacoby, Marketing Manager at Toys R Us. “The kidult phenomenon is one of the fastest-growing trends in the global toy market. Adults are flocking to Comic Con to grab limited-edition collectibles, and we’re excited to be a part of the experience in Cape Town and Johannesburg.”
According to market research firm Circana, kidults now make up 28% of global toy sales, and Toys R Us is proud to be at the forefront of this movement, offering fans the chance to get their hands on exclusive items that celebrate both nostalgia and pop culture.
What to Expect at Both Events
Prepare for four days of exclusive experiences in Cape Town and Johannesburg. Toys R Us will deliver a pop-up store with limited-edition collectibles, and exclusive merchandise that you won’t find anywhere else.
- Exclusive Collectibles: From Funko Pops, Bandai Anime and new Hot Wheels releases, discover one-of-a-kind treasures at the Toys R Us pop-up store.
- Elevate Your Cosplay Game: Get your hands on the latest cosplay accessories to level up your dress up costume at both events.
- Competitions & Challenges: There are plenty of chances to win exciting prizes at the events.
- Kidult Heaven: Whether you’re a collector or simply looking to relive your childhood memories, Toys R Us will be your ultimate toy-hunting destination in both cities.
Comic Con South Africa: A Growing Phenomenon
With over 100,000 attendees in the past few years, Comic Con South Africa has become the go-to event for fans of all things pop culture. From Comic Con Cape Town to Comic Con Johannesburg, the national event continues to break records, drawing fans from across the country for an epic celebration of all thing’s geek.
Jacoby says that the demand for exclusive pop culture collectibles has skyrocketed. “Comic Con is the ultimate playground for fans to connect, discover, and celebrate their love for toys, comics, movies, and games. Whether you’re in Cape Town or Johannesburg, Toys R Us is ready to make your Comic Con experience unforgettable.”
Mark your calendars – Tickets available now on Howler:
- Cape Town: 1st – 4th May 2025 at the CTICC.
- Johannesburg: 28th – 31st August 2025 at The Johannesburg Expo Centre.
