Over three days at MamaMagic Baby and Parenting Expo, Calpol stepped beyond the shelves and into the everyday conversations parents and caregivers have when childhood pain, fever, teething and sniffles become part of the family routine.
As the Official Headline Sponsor of South Africa’s leading parenting and baby expo, held from 3–5 July at the Gallagher Convention Centre, Calpol used the platform to connect directly with families, listen to their questions and share practical information on caring for children through different stages of growth.
Throughout the expo, the Calpol stand became a touchpoint for parents seeking reassurance, guidance and trusted support. From first-time parents with questions about infant care to caregivers navigating the needs of older children, conversations reflected the real moments that shape parenting: a restless night with a fever, the discomfort of teething, or the uncertainty of choosing the right relief for a child’s age and stage.
These engagements also created an opportunity for Calpol to introduce families to its expanded range, now supporting infants from as young as one month old through to children aged 12 years. Caregivers were also able to discover the brand’s two new flavours, Berry Blaze and Orange, developed to offer parents options when managing common childhood pain and fever.
“MamaMagic gave us a valuable opportunity to meet parents where they are and to hear first-hand what matters most to them when caring for their children,” says Irvin Hendricks, Senior Brand Manager for Calpol. “Whether parents were asking about fever, teething or age-appropriate relief, the conversations reminded us how important trusted, practical support is at every stage of childhood. The response to the expanded range and our new Berry Blaze and Orange flavours was incredibly encouraging.”
For many families, the value of the stand was not only in discovering what is new, but in having open, accessible conversations about everyday childhood ailments. The expo underscored the role that clear health information, product familiarity and trusted guidance play in helping parents feel more prepared when their little ones are unwell.
As one of South Africa’s trusted children’s pain and fever relief brands, Calpol provides fast and effective relief, starts working on fever in as little as 15 minutes and is gentle on little tummies. It can be used to help relieve symptoms associated with fever, teething, toothache, sore throat and headaches.
Following its presence at MamaMagic 2026, the expanded Calpol range, including the new Berry Blaze and Orange flavours, is now available nationwide, continuing the brand’s commitment to supporting South African families through the everyday moments of childhood care.
