Children are the future of our world. Progressing towards their holistic well-being is key to ensuring a better and brighter future for our country in the years ahead. JOHNSON’S® Baby, the leading skincare brand for infants, has always upheld the importance of education and awareness around health issues surrounding children.

This August, JOHNSON’S® Baby is supporting the cause of improving children’s health by celebrating Children’s Health Month.

The JOHNSON’S® Baby Healthy Skin Project

Children’s Health Month is observed every August in South Africa to raise awareness about children’s health and to ensure that every child can grow to their full potential in a safe and healthy environment. JOHNSON’S® Baby is aligned with the goal of educating parents to empower them in making the best choices for their children’s health and to increase knowledge about health and safety risks that affect children in South Africa.

Knowing that healthy skin is a critical component in the development of healthy children, JOHNSON’S® Baby launched The JOHNSON’S® Baby Healthy Skin Project in partnership with Unjani Clinics, aiming to provide accessible medical treatment and awareness to communities in need, with the purpose of improving overall health through better skin health.

JOHNSON’S® Baby Conducts Baby Exercise Class

With the objective of encouraging overall baby wellness and amplifying awareness about The JOHNSON’S® Baby Healthy Skin project, JOHNSON’S® Baby organised a Baby Exercise Class, conducted by renowned South African dancer, choreographer and mother, Nkateko “Takkies” Maswanganyi, alongside qualified Baby Gym instructor, Sima Diar, who is also certified in Early Childhood Development.

JOHNSON’S® Baby believes in encouraging holistic wellness in babies. An active lifestyle benefits both mum and baby by boosting confidence and improving the immune system. Exercise in babies as young as 3 months old is valuable in improving their physical strength and coordination, as well as developing gross motor skills. The baby exercise class conducted by JOHNSON’S® Baby not only encouraged mums to maintain healthy habits for their babies that will stay with them for a lifetime, but also provided a unique opportunity for mums and babies to bond in an enjoyable and memorable way.

The class was held at a local hall near the new Unjani Clinic in Protea Glen south of Johannesburg, Gauteng and focused on engaging the community in a fun, interactive activity that promoted baby health. An address by Unjani Clinic owner, Sister Ntombizanele, focused on educating mothers about the importance of good skincare for babies while Takkies and Sima focused on the benefits of baby exercises.

JOHNSON’S® Baby Partners with Community Chest

Children’s Health Month not only focuses on physical health, but also includes improving the environment in which children are raised. JOHNSON’S® Baby has joined hands with Community Chest by supporting families in water-restricted areas in the Western Cape, where baby skin health is even more vulnerable. The JOHNSON’S® Baby Healthy Skin Project is initiating donation of JOHNSON’S® Baby products worth R3 million to vulnerable communities to remind parents and caregivers that keeping baby skin healthy and clean remains essential to their healthy development despite the scarcity of water. The donated products will reach over 5000 babies and toddlers via day cares and children’s homes in the Western Cape.



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