The end of 2020 shines a spotlight on a new entrant to the South African box wine market, with South African Breweries (SAB) Shine Club offering an exciting new selection of delicious wine to create unforgettable moments. Shine Club Wine offers a sweet wine range that includes delightful sweet white, red and rosé wines, all of which are produced in an exclusive partnership with Origins Wine of Stellenbosch.
The Shine Club team set out on a journey to reinvigorate the boxed wine category by introducing a quality wine delivered in irresistible packaging. As a result, Shine Club Wine has introduced a range of flirtatious boxed wine variants to inspire wine lovers and give every woman the confidence to shine.
Shine Club’s new variants include the Natural Sweet White, which is a light bodied, well-balanced sweet wine, containing lively notes of ripe peach and citrus. Shine Club’s Natural Sweet Rosé is a beautiful light pink wine, with romantic aromas of sweet watermelon, Turkish delight, fresh strawberries and a whisper of rose petal. Shine Club’s Natural Sweet Red is characterised by its easy drinking juicy style, with bursts of ripe blackberry and raspberry flavours. Its glamorous, diamond-inspired packaging promises to deliver a perfect “Cinderella experience” for every woman.
Leanne Owens; Brand Director of Shine Club says, “Shine Club’s wines are made up of different ingredients which have been carefully selected by our wine team. We have selected our grapes from various pockets in the best wine regions of South Africa to create this exciting new wine selection, which elevates the wine drinking experience with its stylish packaging. Shine Club is truly the curator of collective moments, and will hopefully inspire women to come together to celebrate life with a delectable glass of fine wine in hand.”
Leanne adds: “with the introduction of Shine Club Wine into the Market; ,we remain excited about our evolving space and consumers. For us, the consumer is boss, which is why we continuously aspire to offer more consumers products to suit their different occasions. Additionally, SAB is one of the largest contributors in the South African agricultural sector and we remain committed to supporting the development of a vibrant and thriving agriculture sector across the full farming community.”
Shine Club is available to purchase at selected Pick N Pay stores nationwide and online on the Pick N Pay portal.