We live in an era of unprecedented access to information. Yet, unlimited access to information brings greater confusion and a disarray of advice; a clear indication for clarity from credible voices, particularly in the world of babies and parenting.

South Africa’s most trusted parenting brand, MamaMagic, has extended their reach to create space for these credible voices within the medical, parenting and baby-verse on a new online talkshow, Lights Camera Baby. This first season highlights all aspects of pregnancy and beyond. From analysing “what to expect when you’re expecting,” to the various forms of labour; from the magical golden hour after birth to moms mental and emotional health.

Lights Camera Baby provides guided solutions from Obstetricians, Gynaecologists, Paediatricians, Lactation Consultants, Midwives and of course, our community of moms.

“Lights Camera Baby is an opportunity for parents, and caregivers to find solid direction and guidance about their journey into parenthood and baby care, amidst the clutter of information online,” explains Exposure Marketing’s Managing Director and Founder of MamaMagic, Projeni Pather. Elaborating further, she explains that

“This year has helped us re-prioritise what is truly important for us as human beings…family and authentic connections are two aspects that are indisputably significant. It’s time we With Huggies©️ as the headline sponsor for this first season, we are delighted to turn the spotlight on family and parenting, with Lights, Camera, Baby. ”

Hosting the show is a well-loved face, passionate about motherhood. Actress, Mother and Huggies©️ National Brand Ambassador, Linda Mtoba brings a passionate and well-informed voice to the show. The first episode of Lights Camera Baby will release on 9 January 2021 on the MamaMagic YouTube Channel. Subscribe now to receive notifications about the weekly episodes.