Proctor & Gamble is proud to announce that the company is again partnering with Global Citizen, this time for the 10th anniversary Global Citizen Festival.
The event is taking place on this Saturday, September 24, 2022, in New York City’s Central Park, and Black Star Square in Accra, Ghana, presented by Harith General Partners.
International stars Angélique Kidjo and Billy Porter will join Metallica, Charlie Puth, Jonas Brothers, MÅNESKIN, Mariah Carey, Mickey Guyton, and Rosalía on stage in New York. With Amber Ruffin, Antoni Porowski, Bill Nye, Chris Redd, Connie Britton, Jay Shetty, Katie Couric, Katie Holmes, Misty Copeland, Rachel Brosnahan, Scott Evans, Tamron Hall, and Van Jones all joining as presenters.
Global Citizen Festival: Accra will feature Usher, Uncle Waffles, SZA, Stormzy, Gyakie, Sarkodie, Stonebwoy, and TEMS. Berla Mundi, Joselyn Dumas, Michaela Coel, Nomzamo Mbatha, and Sabrina Dhowre Elba will be presenting the show. The event will be hosted by award-winning actor, playwright and activist, Danai Gurira.
The spotlight this year will be on Young Women and Girls, and how extreme poverty disproportionately affects them, preventing them from meeting their full potential. During the worldwide live stream, The Global Citizen team will be showcasing the work being done to empower African women and girls.
“It is with great pride that we announce that our, “Always Keeping Girls in School Programme” will be showcased – shares Cassie Jaganyi , Communications Leader for P&G Sub-Sahara Africa. “Through this programme we have been able to donate 50 million pads to over 1 million girls in just 15years! – adds Jaganyi.
The initiative which began in Kenya, is now active in South Africa, Ghana, Nigeria, Zimbabwe, Mozambique, Senegal, Tanzania, Uganda, Kenya, Cote d’ivoire and Ethiopia. The P&G Sub- Sahara team will be taking centre stage at this year’s festival with Cassie Jaganyi and Nombuso Mashele (Always Keeping Girls in School Programme, Project Manager) tasked with sharing the amazing work being done in the region, with the rest of the world.
The live presentation will also feature footage from Sekano-Ntoane Secondary School in Soweto, Johannesburg.
P&G executives that will be at Global Citizen Accra, include, Mokutima Ajileye, the Managing Director for P&G Nigeria, and Chioma Ede, P&G’s General Manager, WESA and Cassie Jaganyi, the Communications Leader for P&G Sub-Sahara Africa.
Nombuso Mshele, project manager for the Always Keeping Girls in School programme, will share with the audience the social challenges, inequalities and discrimination that girls face in school because of their menstrual cycle. Damon D. Jones, Chief Communication Officer at P&G, will also be on stage (NY), sharing details about the Always Keeping Girls in School programme, and what P&G has done to eradicate menstrual poverty globally.
The 2022 Global Citizen Festival will be broadcast and streamed globally on YouTube, Twitter, Amazon Music, the Amazon Music channel on Twitch, Apple Music, and the Apple TV app. It will also air on Hulu and TimesLive in Africa.
POST THE SHOW
We caught up with Communications Leader for P&G Sub-Sahara Africa, Cassie Jaganyi for a quick one on one after the festival.
Would you consider the partnership with Global Citizen post the festival a success?
Absolutely! Global Citizen was a great opportunity for P&G and other organisations to stop and celebrate the success of the work we have already accomplished as well as be inspired for the future. A great opportunity for us was being able to connect with other NGOs who need support where we may be able to assist – these connections would otherwise not have occurred.
What was the estimated audience reached via the Livestream to young people across Africa?
Over 2 million views
What countries are you targeting next for this P&G programme?
We are working to expand our program in East Africa – specifically in Uganda. We’ve got some great efforts lined up and we can’t wait to share more about growing the program once the plans are finalised.