Proudly South African is excited to announce the winners of the annual Local Fashion Police competition. Our four distinguished judges meticulously evaluated the top ten from the entries to identify the four winners and four runners-up of South Africa’s most passionate advocates for local fashion, who will walk the Local Fashion runway on the 16th of November.

The 2023 edition of the Local Fashion Police kicked off in August, inviting South Africans to demonstrate their support for the local fashion industry by sharing their entries online. The competition garnered immense enthusiasm from fashion enthusiasts and received over 300 entries from participants showcasing a diverse range of locally crafted fashion garments.

In the process of selecting the winners, the judges continued to review entries based on the established criteria, which mandated that all submissions must be locally made in solidarity with the South African clothing, textile, footwear, and leather sector. The following four winners will also grace our presence at the Local Fashion Police Finale:





We are delighted to also unveil the talented runners-up of the 2023 Local Fashion Police competition! These outstanding individuals have demonstrated unwavering support for the South African fashion industry, and their commitment to locally crafted fashion is truly commendable. While they may not have secured the top spot, their creativity and dedication have left an indelible mark on this competition:





Happy MaKhumalo Ngidi, Chief Marketing Officer at Proudly SA, shared her enthusiasm by expressing, “We hope that people will continue to support local brands, not only during the competition but also, in the long run, to contribute to job creation.” Her words resonate with the sentiments of the countless individuals who have rallied behind this initiative, acknowledging its vital role in elevating South Africa’s fashion industry.

“This campaign not only shines a spotlight on the industry’s potential but also aims to stimulate job growth in a sector that currently employs approximately 60,000 to 80,000 people, constituting about 14% of the nation’s manufacturing jobs. It is a critical sector that also plays a significant role in South Africa’s exports, “Ngidi emphasised. As the excitement builds, it is essential to note that out of these ten finalists, only four will stand the chance to win the coveted title. These fortunate winners will have the incredible opportunity to walk the runway alongside the campaign, wearing garments that exemplify the epitome of South African local fashion, designed by our four renowned local designers. This grand finale will take place at a dazzling fashion show on the 16th of November 2023 in Johannesburg.

The Local Fashion Police competition has not only ignited a fierce sense of competition but has also nurtured a sense of unity and pride within the local fashion community. It serves as a testament to the immense talent that South Africa possesses and the boundless creativity that continues to shape the nation’s fashion landscape.

As we approach the grand finale, Proudly SA invites everyone to join in this celebration of creativity, craftsmanship, and culture. We look forward to witnessing the winners at the fashion show, as South African local fashion meets music on the runway!

The announced top four will also walk away with the grand prize of R20 000 worth of fashion each.

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