TRACE urban is pleased to unveil its partnership with Cell C and Nokia, in a bid to unlock SA’s musical talent.

 The partnership kicked off on Sunday 15 September with the launch of the TRACE Stars competition sponsored by Cell C and in partnership with Nokia, which will run until 8 November. The competition is open to Cell C subscribers, and numbers ported to Cell C will be eligible for entry.

 “Cell C is pleased to be able to show South Africa the wealth of talent that exists within our shores. We couldn’t have chosen a better partner to do this with than TRACE Urban,” says Jose Dos Santos, Cell C Chief Commercial Officer.

 “This competition demonstrates TRACE strong commitment towards South Africa rising stars. We know for sure that South Africa has great music talents. With TRACE Stars it has never been so easy to enter a music competition and possibly become the next big star,” says Olivier Louchez, CEO of TRACE.

 The ten best entries will be selected by a panel of judges and will be announced on 15 November. These ten finalists will be promoted on TRACE urban and the Web. The public will vote for their favourite entry by sms and the winner will be announced at a Grand Finale event onDecember 21st in the presence of Wyclef Jean, who will be the President of the jury.

 The winner will walk away with a prize valued at over R500 000, which includes: R100 000 in cash; a recording contract with Universal Music; a trip to the US to be mentored by Wyclef Jean; and the production of his/her own music video.

 For more information visit

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