With a selection of whole bean coffee available at all stores as well as Espresso Capsules, customers can now also enjoy Starbucks VIA™ Ready Brew.
Starbucks VIA™ is 100 percent natural roasted Arabica coffee in an instant form that is rich and full bodied just like a fresh-brewed cup of Starbucks® coffee. Starbucks VIA™ is made with a proprietary, U.S. patent-pending microgrind technology to preserve the coffee’s taste, quality, and freshness.
Starbucks took 20 years to create a ready brew coffee that delivers Starbucks® coffee quality in an instant. VIA™ is targeted at coffee lovers who want convenience but find conventional instant coffee falls short on flavour.
Starbucks Coffee at home range:
The Traditionalist: Whole bean coffee
Starbucks best-selling whole bean and ground coffees are perfect for the person who prefers to brew coffee at home. The traditionalist would enjoy the Starbucks® House Blend and Veranda Blend®. Whole bean coffee retails at R139 per bag.
The Party Planner
Starbucks® Espresso Capsules packs are ideal when entertaining guests whose coffee preferences vary, or when serving coffee pairings with a variety of dishes. R95 for a pack of 10 capsules.
The Busy Bee
For the busy bee who does everything “in an instant,” Starbucks VIA® Ready Brew is their coffee solution. Made with 100 percent Arabica beans, and offering a full-bodied, flavourful cup in an instant – just tear open the packet, add water, stir, and enjoy. R75 for a 12 pack
What do you think?