For International Women’s Day yesterday, PUMA united female rebels, leaders, athletes and activists around the power of doing under their DO YOU banner. From fighting bullying to inspiring through dance, a group of PUMA ambassadors from around the world will demonstrate female strength in all forms and share their #DoYou stories with the hopes of inspiring others to take action, follow their passions and share their own stories.
The first International Women’s Day DO YOU video features PUMA ambassador and professional basketball player, Skylar Diggins-Smith and Lauren Lovette, New York City Ballet principal dancer and choreographer.
Celebrity and PUMA ambassador Nomzamo Mbatha heads up the DO YOU campaign in South Africa.
For two years, PUMA’s ‘DO YOU’ platform, has been a vehicle of female empowerment. A perfect example of this is Cara Delevingne’s docuseries launched in 2017 in partnership with PUMA, a successful recount of four inspiring journeys, each telling a story of bravery and confidence. PUMA seeks to encourage women everywhere to have the confidence to focus on their strengths and make their world their own – because everyone deserves to be heard and to help bring change to their lives and the lives of others.
Now, continuing this movement, is PUMA ambassador and professional basketball player, Skylar Diggins-Smith (@skydigg4). She opens up about her struggles, how she overcame them, and what she is doing to change the world around her, mainly, by working with Boys and Girls Clubs of America (@bgca_clubs) to prevent bullying. “It has not been easy,” she says, “but my momma always told me you don’t have to be THE best, you gotta be YOUR best.” The content series also follows Lauren Lovette (@laurenlovette), New York City Ballet (@nycballet) principal dancer and choreographer, as she narrates her personal battles and how she gives back to young girls through free dance lessons with Groove with Me (@groovewithmeinc). “I’ve had a fast rise because somebody saw something special in me,” she says, “now I get to play a part in helping someone else get to the top.”