AI don’t have time” is the phrase that many women often use when postponing a medical consultation or preventive health care. From not only the unequal overload of household chores and family care, but also the health of other loved ones including children, parents and even their partners always seem to come before their own.  Avon Justine believes that this must change. It is time to make time!

Breast cancer is the most common cancer diagnosed in South African women but finding it at an early stage makes it more treatable. In order to detect it early, it is necessary to know your breasts and check for anything unusual as well as have regular medical checkups such as an annual screening. 

Since 2001, Avon Justine has been committed to the health of all women, and, in 2019 the company has renewed its commitment through the Take a #BreastBreak awareness campaign. This campaign is part of the Avon Breast Cancer Promise which aims to make sure all women know the risks, know the signs, and know how to take action. 

“We stand and affirm that having time to take care of ourselves as women is a right. It’s a promise, women can make to themselves, says Bridget Bhengu, Avon Justine Corporate Communications Director.  “Preventive health is a right and importantly, checking your breasts may save your life”.

Avon invites all women to take a break in October and ensure they make time to have a checkup. As part of the Take a #BreastBreak awareness campaign women are invited to attend the iThemba Walkathon on Sunday, 20 October. Registrations can be made on www.ithembawalkathon.co.za for R175 per adult and R115 for children between the ages of 2 and 12. 


Avon surveyed more than 19,000 people from 15 countries in which it operates – including South Africa, Argentina, Brazil, Italy, Mexico, Philippines, Russia, Turkey and the UK – on their knowledge of breast cancer and the disease’s risks.

Breast Cancer Awareness Measure developed by Cancer Research UK, King’s College London and University College London in 2009 and validated with the support of Breast Cancer Care and Breakthrough Breast Cancer.

About Avon Justine

Avon Justine (PTY) Ltd. is a leading social direct selling company established in South Africa in 1996.  Through its brands, Avon and Justine, the company provides a strong earning opportunity to South Africans, particularly women. A study by the Oxford University indicates that through its earning opportunity, Avon Justine is helping to alleviate poverty in the country. The company is also at the forefront of causes most pertinent to women it its programme to help end violence against women in South Africa and its breast cancer education and awareness campaign.

About the Avon Foundation for women:

Avon is a global corporate leader in philanthropy focused on causes that matter most to women. Through 2012, Avon global philanthropy, led by the U.S.-based Avon Foundation for Women, has donated more than $910 million in more than 50 countries. Avon’s funding is focused on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence programme. The company’s global markets sell special products to raise awareness and funds for breast cancer and domestic violence, conduct hundreds of events for these causes, and provide critical life-saving information to women everywhere through its global army of around 6 million Avon Representatives.

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