AVON LAUNCH MUSIC VIDEO TO CELEBRATE THE COURAGE OF WOMEN

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The song “All My Girls” is part of the #Stand4Her movement, a campaign to honor and support young women to dream higher by sharing life-changing stories

March 8th 2018, International Women’s Day: Around the world, millions of girls are still unable to fulfil their dreams due to economic, social and political barriers. Yet despite this difficult reality, many are breaking down boundaries, shattering stereotypes and standing up for their causes. On this International Women’s Day, Avon celebrates young female changemakers through the #Stand4Her movement, which includes a music video in addition to a website that features the success stories and personal causes of fearless young women from several countries.

Recorded in Stockholm by Swedish electro-pop duo Icona Pop, formed by Caroline Hjelt and Aino Jawo, the “All My Girls” music video was inspired by stories of courage featured in the #Stand4Her movement. The video serves as a message of encouragement and as a tribute to these fearless girls who are promoting social change. The video will be available on the website stand4her.com, along with the stories of these young social entrepreneurs, writers, athletes and artists. These are stories from amazing women like Evelina Cabrera, a 31-year-old Argentinian who grew up in poverty and became a soccer coach and founder of the Argentinian Women’s Football Association (AFFAR) and Buenos Aires’ first-ever blind women’s soccer team. Or MC Soffia, a 13-year-old Brazilian rapper who has gained fame by tackling racism in her lyrics and helping black youths to stand up for their rights.

South Africa, Ntuwiseni Marubini made ends meet selling tomatoes from door to door to in the dusty streets of Thohoyandou in Venda, Limpopo. Her primary aim each day was to ensure she earned at least R15 so that her family had a loaf of bread for supper.  It was while selling to a new customer that she first heard of Avon and how she could make a more sustainable income to feed her family. She traded in her tomato business for a cosmetics one and is enjoying the sweet smell of success. Ntuwiseni bought her first car to enable her to cover more ground quicker and increase her customer base. With her ambition, her new car was soon raking up serious mileage. In fact her strategy worked so well that she had to buy a small truck for her business. This made transporting her products easier with the truck being more suited to the terrain. Earlier this year she bought her third car which she only uses for her family. “It’s a way of rewarding myself for all the hard work. Looking back to the days when I was selling tomatoes, I never dreamed that one day I would be able to give my children the best education possible never mind owning three cars and a comfortable home”.

With six million Independent Sales Representatives, and as one of the biggest corporate supporters focused on female causes, Avon is more than a beauty company – it’s a global network of women. Since 1886, Avon has been empowering women to live on their own terms by offering them an alternative to achieve economic independence at a time where they were not even able to vote in most of the countries. #Stand4Her is another step in the company’s mission of inspiring and creating a world with more empowered women.

“We believe that when girls see other women changing the world, they feel inspired and encouraged to do the same,” says Danielle Bibas, Avon’s Chief Brand Communication & Content Officer. “We want girls and young women to know that they have the right to dream higher, and they are not alone. Supporting women is supporting a better future. This campaign brings our mission as a company to life, which is creating a world with more empowered women. And a world with more empowered women is a more beautiful world,” Danielle concludes.

To join this movement and to learn more about these real stories of female empowerment, go to stand4her.com.

WIN WIN WIN WIN WIN WIN WIN WIN

HypressLive together with the beautiful people at Avon are giving away 3 AVON Hampers valued at R2000  each. Competition closes end of day on the 8th March 2018. Winners announced and contacted on the 9th March 2018.

  • Simple tell us about which woman has inspired you!
  • Post a photo of this phenomenal woman and a short description on how she has inspired you on any of your favourite social media platforms (Facebook, Twitter or Instagram)
  • Remember to tag Avon South Africa and most importantly use the hashtag #Stand4Her
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1 Response
  • Melanie Pretorius
    March 6, 2018

    My mom is one such woman. She’s been through so much but she stands tall, forgive and move on from things that are harmful to her and her wellbeing, wish I could do the same. She’s shown me, rather than telling me, what it means to be strong and courageous, stand up for what you believe in and most importantly, remain true true to who you are. #Stand4her

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